Nov
18
SEO value of Lawyers.com
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I was recently asked by a client what i thought of lawyers.com for SEO purposes. Full disclosure: I used to work for LexisNexis, the owners of Lawyers.com. In my experience, attorneys got very few leads from lawyers.com – one client had less than 10 click-throughs in a year. But does lawyers.com have any SEO value? In my opinion, it does a little – but not worth it for the hundreds of dollars per month they charge. Instead, spend that money on a business.com or BOTW listing ($300/yr each), or hg.org (from $190//yr). Better yet, many attorneys can get a basic SEO package at Sequoia Legal Marketing for a similar investment.
Nov
15
Google Plus: Pages
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Last week, Google announced a new feature for Google Plus – pages for businesses and brands. Google Plus “pages” is similar to Facebook’s pages for businesses; so what is the point in joining a new social network so similar to Facebook? I quickly created a page for each of my clients, in hopes of gaining an advantage in Google’s search results. Facebook is more established and already has millions of users; chances are your friends, family and clients are using Facebook and probably haven’t taken up on Google+ yet, so don’t worry about having yet another website to keep up with on a regular basis…
By creating a business page, you can add link to your website and create a profile about yourself and your firm. In the future, I expect Google to incorporate Google+ pages into their search results, much like that already do with local business listings and Google profiles. Getting in early with Google+ pages costs nothing and can only increase your exposure online, so why not create yours now?